So, you’re hosting an event in Bend, Oregon? Wonderful! Here are some ways to promote your event:
#1 Create a logo/graphic for your event. It’s helpful if the jpg has an image, your event title, your event dates and times, and your event website. This way someone has all the info they need without having to read the text of your listings. To make these images, you can use a free software like befunky.com or picmonkey.com. You can also use Microsoft Word to layer images and text, and then save as a PDF and you zamzar.com to convert your file into a jpg.
#2 Make a poster, or have a poster made, promoting your event. We have lots of great designers in Bend, Oregon. Here are a few I love:Bend Rubber Stamp on Bond Street in Downtown Bend for my printing needs. They are amazing!
#3 Distribute your poster to local businesses that are willing to display it. Usually bars, coffee shops and break rooms are great places to put up posters.
#4 If you are promoting a kid or family event, contact the school district to request information on how to send home flyers about your event with each child. Putting posters in day-care centers can also be a great way to reach families.
#5 Create a Facebook Event and actively engage with it. In the weeks leading up to the event post in the discussion area of your event to build excitement. You can share stories of how you are preparing for the event, you can share photos of the previous year’s event or things to expect at this years event, and you can share quotes connected to your events niche.
#6 Engage with Facebook groups that apply to the niche of your event (you have to do this as a person, not a business). There are group like these ones that can be really helpful to connect with people looking for specific events in the area:
#7 Create a hashtag for your event, and invite people to post their pictures on Instagram or Facebook using this hashtag. You could also have a photo contest with these photos. Make sure that you use these hashtags on all your social media posts.
#8 List on all Bend event sites:
#9 If you have a website, make sure all of your event information is listed on the website. If you have a blog on your website, make sure to write a blog (or blogs) about your event. You can even list them on appropriate directory sites, then make sure to fill in the SEO section of your site, and ping your blog so that it can be found easily on the Internet.
#10 Contact local hotels, bed and breakfasts, air bnb’s, vrbo’s (etc.) and ask if you can leave a flyer/poster at their location or in their rooms.
#11 Send out a press release to all local press and bloggers. Here are a few suggestions:
I hope that you find this information helpful. If you also need volunteers for your event, make sure to read this blog.
Feel free to contact me with any questions, or to share any ideas you have for event promotion.
Mindy Amita Aisling
ICF Life Coach,
NFPT Fitness Trainer,
OMA Certified Mediator
Mindy Aisling is a certified life and business coach in Bend, OR, exceeding all of the educational requirements & training set forth by the ICF.
She has worked with such organizations as St. Charles Hospital, Soroptimists, The Dispute Resolution Center, Olympic Medical Center, Americorps, and Juvenile and Family Services.
She has been featured in the New York Times, The Seattle Times, The Bend Bulletin, The Peninsula Daily News, KOMO 4 TV, The Oregonian and many more. You can learn more about Mindy here.
Mindy offers professional, affordable online coaching to clients around the world, and local coaching to clients in Bend, Oregon.
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