When I was in school to become a life coach, the message I heard was clear: I had to choose a niche, and if I didn’t there was no way that I could be successful. I chose relationships because I know that relationships are a part of everything – families, marriages, businesses and friends. If you can build successful relationships, you will be successful in any area of your life. I specialized in relationships while still in school to get my coaching credentials, and this gave me additional education in this area.
I was also interested in the ‘spiritual’ life coach niche, and so I gathered practice an education in this area. My thinking here was the same. There is nothing that is NOT spiritual. When you are sitting in church, when you are walking by the river, when you are on the top of a mountain, when you are drinking at the bar, when you are arguing with your spouse – it is ALL spiritual. Everything in your life and all your personal growth is spirituality-in-action. There is no getting away from this. My additional focus on this niche has guided me countless times in the unique and individual ways that spirituality shows up for various people in various walks of life.
With my love for business, and my passion for entrepreneurship, I didn’t want to neglect business coaching, so I sought out additional training in this niche. There was some really valuable nuts and bolts knowledge that I took away from this education, and a lot of the relationship and spiritual stuff too.
For many years I struggled to claim my niche. My experience with clients is that it is all deeply interconnected. A person can’t work on one area of their lives without it affecting the other areas of their life. Not only that, but sometimes a client would come in saying that they wanted to work in one specific area, and then through the process of coaching they would discover that there was another, much more important area where they wanted to work. Because of these truths, I often felt confused about how to market myself and my services.
Now, almost a decade after opening my business, I proudly claim that I am the “No-niche Coach”. I can meet you wherever you are. Whatever is currently presenting itself to you and screaming for your attention, that is where we will start. If it is your business or level of contentment with your job that is clamoring for your attention, we will begin there. If your relationships are suffering and your heart is aching and loudly calling out to you, we will start there. If your health is demanding your attention, if your inner-peace is rocky - that will be where we open the door to our journey. As we work together, we will discover what else comes up and we will see how other areas of your life are naturally shifted as you shift.
I am the no-niche coach because I am the WHOLE coach. I work with people in their Whole-ness, not in their pieces. Through my work, I assist individuals to claim what they already have, their WHOLE selves.
Mindy Amita Aisling
ICF Life Coach,
NFPT Fitness Trainer,
OMA Certified Mediator
Mindy Aisling is a certified life and business coach in Bend, OR, exceeding all of the educational requirements & training set forth by the ICF.
She has worked with such organizations as St. Charles Hospital, Soroptimists, The Dispute Resolution Center, Olympic Medical Center, Americorps, and Juvenile and Family Services.
Mindy has been featured in the New York Times, The Seattle Times, The Bend Bulletin, The Peninsula Daily News, KOMO 4 TV, The Oregonian and many more. You can learn more about Mindy here.
Mindy offers professional, affordable online coaching to clients around the world, and local coaching to clients in Bend, Oregon.
Licensed and Insured